The email Knigge

The email has long since replaced the classic letter as a means of communication. But this should not be a reason to let good manners go out of fashion as well. Even an e-mail should not be typed sloppy with no salutation, greetings and spelling. If you don’t want to get on your nerves with your addressees, you also pay attention to the good tone when it comes to electronic correspondence. In our email Knigge we explain what matters.

Email Knigge

Email Knigge

General Rules – email Knigge

Your own email address

She’s the first person who interests the recipient about your email: Who writes to me? For reputable letters, select an email address that, in addition to the name of the e-mail provider, is preferably your first and last name. Abbreviations can also be used. Sending an email with an address from pseudonyms like Bear24 or Tarzan007 is not a good idea if you want to be taken seriously. Save yourself such addresses for private communication among friends.

Speed matters

The e-mail etiquette is that you don’t let your communication partners wait long for a response. Speed is important in electronic mail. Therefore, you should respond to emails within 24 hours. If you are unable to reply during this time, you should at least confirm the receipt and indicate when to expect a response.

Don’t take yourself too seriously

Everyone knows the ability of e-mail programs to mark an e-mail as “urgent”. The addressee then receives this mail with a corresponding marking, such as a call sign in red. Use such markings only when they are really necessary, for example at the end of deadlines. If you label your emails too often as urgent, it’s important and isno longer taken seriously.

Knigge for subject and content of the email

Meaningful subject

For the subject line, select a compact summary of the content so that the addressee can see which topic you are reporting to them before opening the email.

The correct salutation

Let’s start with the salutation. Just like in a letter written to a previously unknown or foreign addressee, the “Dear Mrs/Lord” or the formula “Dear ladies and gentlemen” are recommended. This applies in any case if a certain distance and seriousness is desired. A little more informal, the email can also be started with “Good Day”. With a higher degree of familiarity between sender and recipient, the mail can also be started with “Hello” or “Love X”. If you want to make a local reference, you can also write local greetings such as “Servus”, “Greetings God” or “Moin”. Of course, the industry also plays a role and the reason why contact is made. In case of doubt, one is on the safe side with a formal address.

Spelling and grammar

Spelling and grammar errors are not only an absolute no-go, but also unnecessary, as most e-mail programs include a spell checker. However, check your letter again for errors. Because a sloppy written e-mail stands out particularly negatively and leaves the impression that the communication partner is not taken seriously.

Get brief

Business letters should keep you as tight as possible with maximum information content. Your addressee receives many emails a day, so don’t steal his valuable time with excessively long texts. Instead, get to the point quickly and package the essential information in your email. But: courtesy and precision must not be neglected.

Avoid smileys and verses

Writing words consistently is a taboo in emails because it feels like screaming. You should also avoid smileys and other emoticons if you want your mail to make a serious impression. In the family environment, it depends on the personal taste of how e-mails are designed.

Final greeting

A greeting formula at the end of the e-mail is indispensable, just like with the letter. Typically, business writing ends with the formula “Greetings” or “Friendly Greetings”. Especially for people who are still unknown to you, this example is the best option. The formula “Best Greetings” sounds a little warmer, which you can use with addressees you already know and like. If you want it to be a little more personal, you can also end your e-mail with warm greetings. Also “Greetings from City X”, or cheerful greetings can stand at the end of an e-mail for a change during a longer e-mail traffic. Be sure to avoid abbreviations such as “LG” (Greetings) or “MfG”. This is more suitable for a text message. In an e-mail, you should avoid such sloppy formulas. If you need to save time, you can simply write your greeting formula into the signature instead.

Knigge for appendices

If possible, leave attachments away

If possible, you should refrain from attachments. For the reader, attachments are usually cumbersome and they cost time. Many addressees do not read the appendix at all. Therefore, try to include the most important information in your email text.
If you need to send attachments, they should be as compact as possible so as not to block the recipient’s inbox. Therefore, the attachments should not be larger than five megabytes. Also, check to see if the advertised attachment is actually attached, otherwise it will appear sloppy and unfocused.

Before you send the e-mail

Check your email again before sending it

Within a few seconds, the recipient has your email in their inbox. Typically, you can’t retrieve the emails once they’ve been sent. To make sure you are on the safe side, check the email again for the subject, content and correct address of the recipient before sending it. Similar-sounding names and number spinners can make your email not reach the right person. Therefore, it is best to use the address from the address directory of your e-mail program. Tip: Do not enter the address in the address field until the end. This way you avoid accidentally sending emails that you haven’t finished yet.

Do not send unnecessary copies to third parties

The CC field lists the recipients who are to receive a copy of the e-mail. A direct response is not expected. However, think carefully about whether this has to be the case: the unnecessary sending of copies is bad style, because the recipients might think that you don’t take it very seriously with discretion. This does not seem particularly trusting. This applies first of all if the field BCC, i.e. blind copy, is used. Other recipients do not know who else is receiving this mail.

Do not read receipts

As strenuous as marking mails as particularly important are senders who request a read receipt. It not only does more work to confirm the receipt of each e-mail, but also puts additional pressure on the recipient. In addition, as a sender, you give the impression that you want to control your communication partner.

The effort is worth it

An email created using these rules is much better received by the recipient than a hastily typed message. In the long run, the effort you put into your emails also has a positive impact on your business relationships.


Do you have questions about email Knigge or do you want an SAP System Demo?
We would be happy to advise you in a personal conversation.

Need support or have questions?

Contact us. We are happy to advise you!


Products SAP Mail – MailCenter

SAP Mail


Products SAP Monitoring – HotM

SAP Monitoring


More blog posts