What drives a company that is revolutionizing digital communication in SAP in over 100 companies worldwide? Behind every innovation are people with passion, vision and the willingness to push boundaries. In this exclusive interview, our CEO Thilo Kiefer shares insights into the vision that shapes our company and the values that guide us every day. Find out how we shape digitalization, master challenges and why sustainable innovation is the key to our success.
Interview with CEO Thilo Kiefer
The editorial team of munich enterprise software asked our CEO Thilo Kiefer the following questions.
Vision of the company
What was the original idea behind the founding of the company?
“The idea arose from a very practical problem: We saw how complex and inefficient communication is in many SAP systems. Our vision was to create a platform that radically simplifies digital communication and helps companies work more efficiently. This vision still drives us today.”
What big goals do you want to achieve with your company in the next five years?
“Our goal is to become the leading provider of digital communication solutions in SAP. Not only do we want to double the number of companies using our platform, but we also want to introduce new innovations such as AI-based automations to deliver even more value to our customers.”
Values of the company
What core values guide your company in decision-making and day-to-day business?
“Innovation, customer satisfaction and sustainability. For us, innovation means constantly developing new, better solutions. Customer satisfaction is our benchmark – if our customers are successful, so are we. And sustainability means that we think long-term in everything we do, be it in our products or in our use of resources.”
How do you promote the corporate culture so that it aligns with these values?
“Our corporate culture is based on openness and cooperation. We invest in regular workshops to ensure that everyone in the team understands and lives our values. In addition, we create an environment in which innovation is rewarded and we celebrate successes together – whether small or large.”
Personal motivation and leadership
What motivates you personally in your role as CEO?
“I’m motivated by the idea of making a real difference – for our customers, our employees and the industry as a whole. It’s incredibly fulfilling to see how our solutions help companies become more efficient and modern. At the same time, I love the challenges that this role brings – it keeps me alert and creative.”
Were there any key moments that shaped you and the company?
“A key moment was when we successfully completed our first major customer project. It was the moment when we realized that our vision is not just theory, but really creates added value. This has given us a huge boost and strengthened our focus on quality and customer success.”
Inspiration and conclusion
What advice would you give to other leaders who want to implement their vision?
“Don’t be afraid to think big, but stay pragmatic. Every great vision needs clear, actionable steps. And don’t forget: your team is your most important asset. Invest in people who share your values and create a culture where they can do their best work.”
